Business Model

Top quality and optimum customer service

The Russian agricultural machinery market still has a lot of catching up to do. Local manufacturers benefit not only from favorable manufacturing conditions but also from state subsidies, which makes the market very competitive.

However, Russian domestically manufactured machinery cannot compete with the technological sophistication of the machines produced by Western manufacturers. Ekotechnika AG therefore relies on its proven business model, i.e. the sale of imported agricultural machines from renowned manufacturers such as John Deere, which are characterized by high quality and durability.

Most importantly, Ekotechnika’s customers appreciate the close cooperation of the company’s different business segments, i.e. new machinery, spare parts, service and, increasingly, Smart Farming.

Agricultural machinery and equipment – from tractors and harvesters to grain handling and storage facilities – are sold at a total of 25 locations in five sales regions (Central Russia, Voronezh, Siberia, North West and Altai). The wide range of services offered gives the Group an important competitive edge and ensures that customers benefit from optimum support from a single source.


The state-of-the-art spare parts storage facilities and the broad logistics network are designed to provide farmers with fast and reliable on-site assistance because every hour in the field counts, especially during harvest time.

Ekotechnika continuously invests in training and further education for its employees to ensure its customers get the best possible service and advice at all times. As digitization progresses, continuous human resources development is becoming particularly important in the new Smart Farming segment.